Brand Guidelines

The Logo

Please note: The Skender logo may not appear in a color other than those provided for download. The RGB version should be used for digital applications, and the CMYK version should be used for all print applications.

The preferred use of the Skender logo is the one color, Skender Red version.
Skender_Logo_Red_RGB.png
Skender_Logo_Red_CMYK.eps
When full color is not possible, a white only version is the preferred alternate.
Skender_Logo_White.eps
Skender_Logo_White.png
When full color and white only versions are not possible, a black only version is available for use.
Skender_Logo_Black_RGB.png
Skender_Logo_Black_CMYK.eps

A flat, non-gradient version of the logo is available upon request for applications where the gradient isn’t possible.

Download: Standard JPG logo on white background

The Type

Skender utilizes the typeface Simplon Norm. Light, regular, medium and bold can all be used.
Headlines may be set in Simplon Norm Bold, subheadings in Simplon Norm Light, intro copy in Simplon Norm Regular, body copy in Simplon Norm Medium and Caption/Sidebar copy in Simplon Norm Medium.

Simplon Norm
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

When Simplon Norm is not available, Arial is an acceptable alternative. In no situation should the two typefaces be mixed.

Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

The Colors

The Skender color palette includes:

Skender Red

CMYK
0 – 100 – 90 – 0

RGB
255 – 25 -45

PMS
Red 032

HEX
#ff192d
Black

CMYK
0 – 0 – 0 – 100

RGB
0 – 0 – 0

HEX
#000000

Brick

CMYK
0 – 100 – 90 – 40

RGB
160 – 20 -40

PMS
1807

HEX
#a01428
Boulder

CMYK
10 – 0 – 0 – 55

RGB
125 – 145 – 155

PMS
430

HEX
#7d919b
Concrete

CMYK
2 – 0 – 0 – 18

RGB
205 – 215 -220

PMS
427

HEX
#cdd7dc

CMYK values should be used on all print applications, and RGB values should be used for digital applications.